Everything You Need to Know About Ryan Kaji’s Net Worth in 2025
A pint-sized powerhouse, Ryan Kaji is in charge of the YouTube juggernaut Ryan’s World, which reviews toys and turns them into global brands. In the years since he posted his first unboxing video at age three, Ryan Kaji has risen to the top of kids’ entertainment. He has appeared on multiple TV shows, developed hit video games, and built a sprawling toy empire that lines retail store aisles all over the world.
Thousands of parents and marketers ask, “How much does Ryan Kaji make?” and “What is Ryan Kaji net worth 2025?” The answer is tens of millions of dollars in annual earnings and an estimated fortune of $100 million-proof that the “kidfluencer” phenomenon is big business.
The purpose of this article is to provide you with all of the information you need to know about Ryan Kaji in 2025. As we explore his early life and meteoric rise on YouTube, explore the revenue streams that fuel his success, and analyze the brand partnerships that support his expansion from unboxing toys to launching movies and mobile games, we will delve into his early life and meteoric rise.
This guide provides a comprehensive overview of how Ryan Kaji became the tallest figure in the world of children’s media, whether you are a parent looking for safe content for kids, a marketer researching influencer trends, or simply fascinated by the highest-earning child star online.
What Is Ryan Kaji’s Net Worth?
His YouTube channel Ryan’s World, which was formerly known as Ryan ToysReview, is one of the most popular channels on YouTube. Currently, Ryan’s channels have more than 40 million combined subscribers and have earned more than 75 billion views since they were established in 2015. It is estimated that Kaji is one of the highest-paid YouTube personalities in the world. Over 5,000 Ryan’s World products bear his name and likeness, including toys, action figures, face masks, and even bedroom décor. As a result of Ryan’s World’s nomination at the 2021 Streamy Awards and Kaji’s nomination at the 2022 Kids’ Choice Awards, Kaji received a nomination for Favorite Male Creator.
There are almost always new videos released by Ryan Kaji, whose most popular video “Huge Eggs Surprise Toys Challenge” has received more than 2 billion views.
Earlier this year, Nickelodeon began producing the show “Ryan’s Mystery Playdate”. The family also produces over 100 toys, merchandise, and clothing items. As part of their agreement with Hulu, they are also developing original series.
An alter-ego of Ryan’s superhero alter-ego was featured on a Macy’s Thanksgiving Day Parade float in November 2020.
Background and early years
Originally from Japan, Ryan Kaji has twin sisters, Emma and Kate, who often appear in his videos. Guan’s parents adopted Kaji’s onscreen surname to preserve privacy as their fame grew. Upon viewing children’s toy review videos, Ryan asked his mom why he wasn’t on YouTube as well. His journey into online stardom began at age three. With the support of his parents, Ryan started what he called “Ryan ToysReview,” where he excitedly unboxed and reviewed toys. His mother quit her job to manage the channel full-time after the channel gained popularity.
Amounts earned
His YouTube channel, Ryan’s World, earned more than $11 million between 2016 and 2017, $22 million in 2018, and more than $26 million in 2019. In 2020, the Kaji family earned $30 million, again making them the highest-paid personalities on YouTube. As of this writing, Ryan and his parents have earned over $100 million.
Life in the early years
Ryan Kaji was born on October 6, 2011, in Texas. His parents are Shion and Loann Kaji. While attending Texas Tech University, his father was Japanese, while his mother was Vietnamese. The twins, Kate and Emma, live in Cypress, Texas.
The world of Ryan
The first time Kaji began making YouTube videos was in March 2015, when he noticed how many toy review channels were populating the platform and wondered why he wasn’t included. Ryan ToysReview, originally known as Ryan’s World, was created by Kaji’s mother after she saw an excellent opportunity for profit. A new video is uploaded almost every day on this channel, featuring Kaji unboxing, playing with, and reviewing a variety of toys sponsored by toy companies. In addition to having over two billion views on YouTube, Ryan’s World’s video entitled “Huge Eggs Surprise Toys Challenge” is the most viewed video on the website. Various routines like getting a haircut or doing everyday chores with his family have been included in Kaji’s channel in recent years.
Its popularity continued to grow over the years, with more than 28 million subscribers by 2020, and videos with over 45 billion views. Due to its success, Kaji was named as the highest-paid YouTuber by Forbes in 2020. While some have criticized the channel’s consumerist excess, Ryan’s parents insist that most of the toys featured are donated to charity, while others are given away as gifts.
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Merchandise Empire of Ryan Kaji and Toy Lines
The family’s expanding toy empire has been a major contributor to success. In 2017, Ryan Kaji partnered with kids’ media startup PocketWatch to expand marketing and merchandise opportunities. By 2018, Ryan’s World toys were available at Walmart. In recent years, Ryan’s licensed lines have climbed into the hundreds of millions of dollars range, including action figures, clothing, toothbrushes, and Skechers shoes. It is worth noting that the Kaji family earned over $25 million alone from Ryan’s World merchandise in 2021. The Red Titan character was even featured in Macy’s Thanksgiving Day Parade.
The television industry and media ventures
He also stars in “Ryan’s Mystery Playdate,” a liveaction preschool show on Nick Jr. “Tag with Ryan,” “Race with Ryan,” and “Ryan’s Rescue Squad” star him on mobile and console devices. In 2024, Ryan’s first feature film, Ryan’s World: The Movie — Titan Universe Adventure, debuted in U.S. theaters, along with “Super Spy Ryan” on Amazon Kids+. This enterprises illustrate how a toy review channel evolved into a multiplatform kids’ entertainment franchise. Sunlight Entertainment is also coproducing “Elemon,” an anime-inspired educational series about chemistry.
Partnerships and collaborations between brands
The foundation of Ryan Kaji’s expansion is his collaboration with brands. PocketWatch serves as the hub for marketing and licensing deals with Bonkers Toys, Outright Games, Skechers, Colgate Palmolive, Roblox, etc. A number of traditional media companies, including Nickelodeon and Amazon, have partnered with Ryan’s World to bring him to TV and streaming audiences, while retailers like Walmart and Target display Ryan’s World products on their shelves. As a YouTube star who has blended mainstream branding with children’s entertainment, Ryan has collaborated with fellow kids creators and appeared at high-profile family events.
Issues of controversy
In recent years, Ryan’s World has been the subject of much controversy. Many critics have accused the channel and Kaji’s parents of exploiting the boy. Due to YouTube’s lack of restrictions on working hours, Ryan could potentially work longer hours than he should. It is unclear to what extent Kaji’s mother ensures that he has the freedom to decide how to spend his time, and if he would be able to call it quits if he wished.
The Federal Trade Commission and Truth in Advertising filed a complaint against Ryan’s World in 2019 alleging the company failed to disclose its sponsored videos properly. At least 90% of the videos on the channel include paid product advertisements targeted at viewers too young to differentiate between advertisements and reviews. Additionally, the FTC sued YouTube and Google for $170 million because many of the videos promoted unhealthy foods. In response, YouTube changed its policies to comply with the Children’s Online Privacy Protection Act.
The net worth and revenue sources of Ryan Kaji (2025)
The net worth of Ryan Kaji is estimated to be around $100 million by 2025, derived from multiple sources:
- The YouTube advertising business remains a core income pillar with hundreds of millions of monthly views-often approaching $1 million per month.
- To date, the company generates over half a billion dollars in retail sales from royalties from its vast product portfolio.
- Content sponsorships, endorsements, and ambassador roles add significant revenue to a website.
- Licensing fees and profit shares are shared in the 2024 feature film and television specials.
- Mobile and console games, as well as virtual experiences on platforms such as Roblox, contribute to revenue generation.
According to Forbes, Ryan earns nearly $35 million per year, reaffirming his position as one of the leading figures in the creator economy and children’s entertainment.
The impact of influencer marketing on kids’ entertainment
Through Ryan Kaji, brands were able to reach young audiences, launching the “kidfluencer” era that has inspired channels like Like Nastya and Kids Diana Show. Despite concerns over blended entertainment and sponsorships in Ryan’s early content, toy companies are now courting YouTube reviewers to drive massive sales. Regulators have also tightened rules on kids’ advertising disclosures.
While Ryan’s approach is positive and educational, it is also family-friendly and socially responsible. With a camera in his hands, he built a multimedia empire from his home videos to an international franchise.
There is more to Ryan Kaji’s story than who he is. It illustrates the power of digital platforms to create household names, the need for strategic brand partnerships, and the vast potential of children’s entertainment. Ryan Kaji continues to influence the way companies, creators, and audiences interact in 2025 and beyond with toyreview videos and his own toy empire.
FAQ
In 2025, what will Ryan Kaji’s salary be?
A combination of YouTube advertising revenue, merchandise royalties, media contracts, and brand deals places Ryan Kaji’s annual earnings at approximately $35 million.
In 2025, how much will Ryan Kaji’s net worth be?
He makes a significant amount of money from his massive merchandise empire and multiplatform media ventures, which have contributed to Ryan’s Kaji’s net worth of about $100 million.
Ryan Kaji became famous in what way?
Known for unboxing toys on YouTube, Ryan’s cheerful reviews went viral, resulting in Ryan’s World, a channel with billions of views.
How does Ryan’s World partner with companies?
Exclusive product lines are available at Walmart and Target, as well as PocketWatch, Bonkers Toys, Nickelodeon, Amazon Kids+, Skechers, and major retailers like Walmart and Bonkers Toys.
Who owns or controls Ryan Kaji’s businesses?
In addition to family-run Sunlight Entertainment and licensing with PocketWatch, Ryan oversees toys, TV shows, mobile games, and books.
Daniel Ryan is a seasoned expert in the entertainment niche, bringing years of experience in analyzing trends, reviewing content, and providing insights into the ever-evolving world of media. His passion for delivering well-researched and reader-friendly articles makes him a trusted voice in the industry.
